{"id":3810,"date":"2022-05-16T20:51:04","date_gmt":"2022-05-16T20:51:04","guid":{"rendered":"https:\/\/matthias-pfammatter.ch\/carrots-not-sticks\/"},"modified":"2023-11-06T16:53:58","modified_gmt":"2023-11-06T16:53:58","slug":"carrots-not-sticks","status":"publish","type":"page","link":"https:\/\/matthias-pfammatter.ch\/en\/carrots-not-sticks\/","title":{"rendered":"carrots, not sticks"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”150px||96px||false|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” header_font=”|600|||||||” header_2_font=”|300|||||||” header_6_font=”||||||||” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

2022<\/h6>\n

carrots, not sticks<\/h1>\n

Due to Brexit, the pandemic and the war in Ukraine, the Manor Farm in Frome in the southwest of England currently faces increasing prices for electricity, gas, feed and fertilizer. Since 2021 the government of the United Kingdom has been promoting a new payment scheme that rewards farms financially if they take environmental-friendly actions. This margin for manoeuvre presents the farmers with a difficult decision. Do they want to invest in sustainable measures out of ethical conviction and hope that these will bring in enough money to be able to continue the farm? Or do they rely on the upscaling of production that further pushes the milking potential of already overbred cows?<\/p>\n

My documentary project, consisting of 15 images taken on Manor Farm, explores the highly complex topic of modern agriculture. The solutions, if there are any at all, oscillate somewhere between green utopia and profitable factory farming, depending on who you ask. The project takes an isolated look at one of the larger farms in the southwest of England and deals with the dilemma of the farmers to somehow meet the different demands of society, including those of their employees and their own.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”description” _builder_version=”4.16.1″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-01.jpg” title_text=”\u00abA cow is like an athlete. If you keep breeding for an athlete then they are very good at running, for instance, but they are no good at lifting. It is the same with cows. If you bread Holstein Friesian for milk production, which is great, then you end up with a cow that is quite tall, quite lean and quite leggy. So, we crossbreed them with Brown Swiss, we quite like them. They last a bit longer, are a bit more prolific and not quite so fragile. You get bit more of a hardier cow.\u00bb \u2013 Ross Edwards” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots description” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-07.jpg” title_text=”\u00abIt is going to be interesting to see how these environmental payments pay on a business basis compared to producing the extra milk. We are going to have to do some of these environmental things because the government will make us do a proportion of that. It will be up to us how far we take it.\u00bb \u2013 Ross Edwards” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-13.jpg” title_text=”Ross Edwards, the farm manager, is waiting for his Border Collie Nel to get ready for the portrait.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16.1″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/06\/carrots-not-sticks-by-Matthias-Pfammatter-23.jpg” title_text=”The farm has gradually increased the numbers of dairy cows during the last years. 750 of the 800 cow cubicles are occupied by the milking herd. Over the next two years, 500 calves will join the milking herd while the older cows will be culled.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-15.jpg” title_text=”Amy works part-time at the milking parlour. She has a second job at another farm. Behind her is the disinfectant footbath through which the cows walk after the milking procedure. It helps to prevent illnesses like lameness.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-03.jpg” title_text=”On average, five calves are born on the farm every day. A hair sample of a newborn calf can determine how well it will perform as a dairy cow. This helps the farmer select the best herd replacements.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”39px||39px||false|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16.1″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-02.jpg” title_text=”The new milking parlour was installed in 2020. The herd is milked three times a day. One run takes two and a half hours.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”39px||39px||false|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/06\/carrots-not-sticks-by-Matthias-Pfammatter-22.jpg” title_text=”The milking parlour offers space for 70 cows. If a cow remains on the parlour for a second round, a robotic voice warns not to milk the cow again.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-12.jpg” title_text=”The fresh milk flows through a heat exchanger and is cooled down from 38 \u00b0C to 5 \u00b0C. The exchanger heats up the cleaning water for the milking parlour.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16.1″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-11.jpg” title_text=”Amy and Phil are operating the milking parlour. One usually disinfects the teats while the other attaches the milking cluster.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/06\/carrots-not-sticks-by-Matthias-Pfammatter-20.jpg” title_text=”\u00abWe sell about 22 thousand litres a day, which works out at about eight and a half million litres a year. And works back to about 33 litres per cow per day.\u00bb \u2013 Ross Edwards” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-08.jpg” title_text=”\u00abWe usually wait for about 42 days after they have calved, before we serve them again to get them pregnant, ready for next time.\u00bb \u2013 Ross Edwards” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16.1″ _module_preset=”default” custom_margin=”20px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-05.jpg” title_text=”Andy is standing in the barn where the newborn calves are located. During the first two days they are fed their mother\u2019s milk which contains antibodies for disease protection. After that they are fed a mixture of milk formula and water.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ align=”center” module_class=”lightbox-group-carrots” _builder_version=”4.17.4″ _module_preset=”default” max_width=”70%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” max_height=”315px” max_height_tablet=”100%” max_height_phone=”100%” max_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/matthias-pfammatter.ch\/wp-content\/uploads\/2022\/05\/carrots-not-sticks-by-Matthias-Pfammatter-09.jpg” title_text=”The milking herd stays indoors all year round. The Holstein Friesian cows are not physically able to eat enough grass to sustain their needs.” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”rgba(255,255,255,0)” hover_overlay_color=”rgba(255,255,255,0.3)” hover_icon=”||fa||400″ module_class=”lightbox-group-carrots” _builder_version=”4.22.2″ _module_preset=”default” max_width=”315px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”39px||39px||false|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ module_class=”vertical-align” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”160px||||false|false” custom_margin_tablet=”120px||||false|false” custom_margin_phone=”100px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/742967478″ src_webm=”https:\/\/vimeo.com\/742967478″ _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”||20px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||20px||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” header_font=”|600|||||||” header_2_font=”|300|||||||” header_2_font_size=”16px” header_2_letter_spacing=”2px” header_2_line_height=”1em” header_6_font=”|300|||||||” module_alignment=”left” global_colors_info=”{}”]<\/p>\n

Publication<\/strong>
330 x 286 mm, 46 pages, digital print<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 carrots, not sticks Due to Brexit, the pandemic and the war in Ukraine, the Manor Farm in Frome in the southwest of England currently faces increasing prices for electricity, gas, feed and fertilizer. Since 2021 the government of the United Kingdom has been promoting a new payment scheme that rewards farms financially if they […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3810","page","type-page","status-publish","hentry"],"yoast_head":"\ncarrots, not sticks \u2218 Matthias Pfammatter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matthias-pfammatter.ch\/en\/carrots-not-sticks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"carrots, not sticks \u2218 Matthias Pfammatter\" \/>\n<meta property=\"og:description\" content=\"2022 carrots, not sticks Due to Brexit, the pandemic and the war in Ukraine, the Manor Farm in Frome in the southwest of England currently faces increasing prices for electricity, gas, feed and fertilizer. 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